BRAND STORY

ST London is a beauty language that appeals to all makeup enthusiasts  , its playful  and experimental nature to stay on trend is a big part of the brand philosophy. An ‘’inspiring the inner artist in you” community is galvanised through creative tools such as tutorials, expert advice, master classes teaching & honing makeup techniques. The brand passionately thrives in sharing its secrets and knowledge to find something that fits you.

Find a trend that works on you

Invitation to Play , Create and Express! • •ST London’s mission is to “inspire the joy in self expression”. The brand allows accessible access to all products and benefits that the professional makeup artists enjoy. The brand works actively with labs and professionals to stay on the cutting-edge of technological, formulistic and artistic advances.